Digital Infrastructure for Small Businesses
Your digital foundation.
Handled.
Professional digital infrastructure for your business — built by developers, managed for you, growing with you. Focus on what you do best. We handle the rest.
You're told you have two choices
Neither of them work for business owners who value their time.
DIY Platforms
Wix, Shopify, WordPress, HubSpot free tier...
- Hours spent tinkering instead of running your business
- Watching YouTube tutorials at midnight
- Limited capabilities that break when you need them
"Cheap upfront, but you become your own tech department."
Enterprise Solutions
Agencies, Salesforce, multiple specialists...
- $5k-$50k for agencies + monthly subscriptions
- Juggling 7+ different platforms and logins
- Integrations that constantly break
"Expensive, complex, and you still have to manage it all."
Both options rob you of the one thing you can't get back: your time.
Not a tool. Not a platform.
A partner.
The Upgrade Shop is your dedicated digital infrastructure partner. We handle everything — professionally — so you can focus on what you do best.
We build it for you
Real developers create your infrastructure professionally. No DIY, no templates.
We manage it for you
Max, our AI, handles day-to-day. Our team ensures quality. You just describe what you need.
We keep improving it
Request features and we build them. Free. Your infrastructure grows with your business.
"You focus on what you do best. We handle everything else."
Your website, built by real developers.
We build your professional website from scratch. Your AI agent manages daily changes. You never touch an editor — ever.
Starter
$170/mo
$170 one-time setup
Up to 3 pages
Professional
$260/mo
$260 one-time setup
Up to 10 pages
Business
$350/mo
$350 one-time setup
Up to 20 pages
Included in every tier
- Built by real developers — not templates
- Your AI agent handles daily updates
- Responsive & mobile-optimized
- SSL certificate included
- 24/7 dev team access via ticket system
- Unlimited revision requests
Website add-ons
All add-ons managed by your AI agent.
What you never do
- Touch a website editor
- Watch tutorial videos
- Hire a freelancer for every change
- Debug why something broke
Your website isn't a project you manage. It's one part of your infrastructure that just works.
Compare to the alternative:
Agencies charge $5k–$50k setup then $200–$500/mo for maintenance.
We include setup, maintenance, and AI management — from $170/mo.
You're already paying for all of this.
Separately.
A typical growing e-commerce brand pays $324–$775/mo across 6+ disconnected platforms — and still spends hours a week managing all of them.
Typical fragmented stack
Plus hours each week managing all of it manually
The Upgrade Shop — fully managed
Everything managed. AI agent included. No juggling.
Similar cost
Comparable to what you already pay — but for a unified, fully managed system
One login
Everything in one dashboard. Stop switching between 6 different platforms
AI that earns
Your agent recovers abandoned carts, re-engages past buyers, captures social leads automatically
For most businesses, we save time and reduce cost. For e-commerce, we also generate revenue — through cart recovery, re-engagement, and social lead capture.
See E-Commerce PricingEverything you need. Connected.
Stop juggling 7+ different platforms. One system, one login, one partner handling it all.
Personal AI Agent
Named by you, included from day one. Manages your platform and serves your customers — 24/7, across every module you own.
Website & Landing Pages
Professional websites built by developers, not DIY templates. Managed updates through conversation.
CRM & Customer Management
Track leads, manage relationships, and close deals. All your customer data in one place.
Email Marketing
Automated campaigns that convert. Beautiful templates, smart segmentation, easy management.
WhatsApp Integration
Meet customers where they are. Business messaging that feels personal, scales professionally.
Facebook & Instagram
Social presence managed. Content scheduling, engagement tracking, ad integration.
Project Management
Keep your work organized. Tasks, timelines, and collaboration — all connected.
SEO & Analytics
Know what's working. Search visibility, traffic insights, performance tracking.
Automations & Integrations
Connect everything. Automate the repetitive. Focus on what matters.
Start with what you need. Add more as you grow. Everything works together seamlessly.
Your subscription doesn't decay.
It appreciates.
When you request a feature for a module you're subscribed to, we build it. For free. Forever.
Need a custom booking flow?
Built. Free.
Need specific CRM fields for your industry?
Built. Free.
Need a particular automation trigger?
Built. Free.
Need a new page design for a campaign?
Built. Free.
Software that gets better because you use it — not worse because it ages.
How it works
Getting started is simple. Getting results is even simpler.
Choose what you need
Start with one module or get everything. Pick what makes sense for your business right now.
We set it up
Real developers build your infrastructure professionally. No DIY, no templates, no guesswork.
You run your business
Max and our team handle the rest. Updates, changes, improvements — just describe what you need.
Pay only for what you need.
Everything works together.
Each module stands alone or integrates with the others. Start small. Add more as your business grows. No long-term contracts.
Your own personal AI agent — named by you, from day one.
200 credits/month included. Manages your platform internally. Extend it to serve your customers when you're ready.
Website
from $170/mo
Starter — 3 pages, setup included
Landing Page
$89/mo
Single conversion page
CRM
$19/mo
Pipeline + up to 5 users
Email Marketing
$16/mo
5,000 sends/month
$30/mo
Business API + automation
Facebook & Instagram
$30/mo
DMs, comments, lead capture
Project Management
$25/mo
Tasks + up to 5 users
SEO Management
Soon
Automated optimization
Free CRM and basic email included with every subscription. Website add-ons (e-commerce, booking, blog) available separately.
View Full Pricing & Add-OnsTrusted by professionals
Hear from business owners who made the switch.
"Finally, I can focus on my clients instead of fighting with technology. The Upgrade Shop handles everything."
Coming Soon
Therapist
"I went from juggling 5 different tools to having everything in one place. Game changer."
Coming Soon
Consultant
"The continuous improvement promise is real. I asked for a feature, and they built it within days."
Coming Soon
Small Business Owner
Video testimonials coming soon
Trusted by professionals in
See what we build
Real websites for real businesses. Professional quality, managed for you.
Screenshot coming soon
Therapy Practice Website
A warm, professional website for a therapy practice. Built to establish trust and make booking easy.
Screenshot coming soon
Consulting Firm Landing Page
Clean, conversion-focused landing page that clearly communicates value and drives inquiries.
Screenshot coming soon
Coaching Business Site
Personal brand website that captures the coach's unique approach and methodology.
Common questions
Can't find what you're looking for? We're always here to help.
Still have questions?
Chat with us anytime
Ready to focus on what matters?
Your digital infrastructure shouldn't be a project you manage. Let us handle it so you can focus on your craft.